Are your company vehicles looking a bit worn and faded? Have you noticed signs of rust beginning to show in multiple places? Has the number of unsightly nicks, scratches, and dents increased since the last time you checked? If you answered ‘yes’ to any of these, here are five good reasons your business will benefit from a taking your vehicle to an auto body shop.
When you walk into a retail store, you usually see well-groomed, nicely dressed employees. Why? Because retail employees represent the face of the brand to the customer and is usually the first impression a customer receives
It’s the same with fleet-based companies. When you send your vehicles out on the road, they represent the face of your brand to the entire world. When your trucks or vans look like they haven’t been taking care of since the turn of the century, it makes a negative statement about your business. People assume you either don’t care about what your vehicles look like, you cut corners, or both. When people begin to think negatively about your vehicles, they usually think it about your business as well.
Keeping your vehicles shiny and looking good will help protect your reputation and your business.
Powerful Marketing Tool
When your vehicles look fresh and snappy, it makes a strong first impression. This is especially true when every vehicle sports a professional design that sets you apart from the competition.
A new vehicle wrap that includes eye-catching colors and graphics will get the attention of everyone on the road. It helps build your brand while making your brand name easier to remember. It makes your vehicles stand out from other vehicles on the road. Most importantly, it makes you look like a professional organization that’s going places. People want to be associated with winners. When your vehicles have that winning look, people will naturally gravitate to your business.
Prevent Rust On Company Vehicles
Rust on your vehicles is like having termites in your home. Both can go unnoticed for long periods of time, and both can cause serious structural damage resulting in very expensive repairs. Fortunately, rust is not hard to spot on vehicles, but unless you check for it regularly it can be easy to overlook.
Depending on its location, rust can also threaten the structural integrity of a vehicle, making it unsafe to operate. It can exacerbate the extent of the damage in the event of a collision. It also creates unsightly blemishes on the exterior finish that detract from the polished, professional image you want your company vehicles to project.
Pride of Ownership
Suppose you present employees with the option of driving a vehicle that looks like it just came off the assembly line or one that’s seen better days. They’ll pick the one that looks new, of course, because people want to take pride in where they work, what they do for a living.
This human tendency to exhibit pride of ownership offers many benefits to your business. A vehicle that looks good on the outside will inspire your drivers to take good care of it on the inside as well, and other company property. They will drive it more carefully, and be more mindful about when it needs maintenance. Most important, your drivers’ pride of ownership will carry over to the way they treat your customers. When they feel good about themselves and their vehicles, they will take better care of your customers.
Higher Resale Value
Eventually, there comes a time when fleet vehicles need to be replaced. Selling or trading them in them before the mileage gets too high or the wear and tear too obvious will enable you to fetch a better selling price.
When the exterior of a vehicle looks run down, potential buyers assume the rest of the vehicle must be in the same condition. Conversely, when people see a used vehicle that sports a shiny new coat of paint, they assume the rest of it is in good operating condition.
If you’ve been putting off those long overdue repairs for your company vehicles, come see us at Fix Auto to get your car back in top-top shape. Our experienced craftsmen will have your fleet of vehicles looking like new before you know it!