Digital marketing offers a powerful tool for growing your body shop business. Check out this infographic to see the advantages!

Share this Image On Your Site

</p><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><strong>Please include attribution to www.fixautousa.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><a href='https://fixautousa.com/blog/top-growth-strategies-from-successful-body-shops'><img src='https://drivenbrandsprod.blob.core.windows.net/fixauto/images/og/Fix-Auto-digital-marketing_C_102419.jpg' alt='' 540px border='0' /></a></p><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p>   • Wide reach. Many channels make it easy to connect with a broad audience. • Flexible. Digital marketing can be changed and updated with minimal cost. • Simple ROI tracking. Easy to track results and return on investment. • Two-way dialog. Lets you connect and engage with prospects before they come to your business. • Customer retention. Helps build and maintain relationships with existing customers.  

Top Three Digital Marketing Channels

A channel is a medium for communication. Digital marketing channels offer unique tools to accomplish marketing goals. Top three channels include:

1. Organic Traffic

• People who come to your website through unpaid searches
• Major search engines include Google, Yahoo, Bing, and others
• Organic averages 64% of traffic on commercial websites

#1 Benefit: Improves rankings on Google, which gets 65% of all searches Other Benefits:

• Minimal cost to implement
• More visitors to your website
• Drives real people to your website (not programmed “bots”)
• Consistent SEO rankings
• Higher conversion rates

2. Social Media

• Many platforms for promoting your business
• Includes Instagram, Facebook, Twitter, Yelp, and others
• Cost-effective way to build specialized marketing campaigns

#1 Benefit: Ability to push content to targeted audiences at any time Other Benefits:

• Improves visibility of your content
• Increases SEO rankings
• Drives more traffic to your website
• Allows for personalized marketing
• Builds trust and credibility before people come to your website

3. Online Paid Advertising

• You pay to post ads on other web sites
• Also known as “pay-per-click” (PPC) advertising
• Many different tools and channels to achieve marketing goals

#1 Benefit: Creates competitive 1^st page exposure on top three search engines Other Benefits:

• PPC ads drive immediate and consistent traffic to your website
• Can be easily targeted by location and audience
• Can be scheduled at times when they are most effective
• Easier than organic search to change, test, and track results
• Ads can include video and audio for more impact

Digital Marketing Tips

Keep these at the top of your digital marketing to-do lists.

Organic Traffic

• Identify the keywords people use to search for auto body shops
• Use crawlable, accessible URLs
• Post quality content based on what searchers are looking for
• Use compelling title tags and meta descriptions on your website
• Optimize website landing pages for fast loading

Social Media

• Define your target market
• Create sharable content that resonates with your audience
• Create separate strategies for each platform
• Respond to inbound social messages
• Track how your competitors use social media

Online Paid Advertising

• Define your target audience
• Focus on the social media tools your audience uses
• Create ads that speak to your audience.
• Test different versions of ads; track and measure results
• Adjust your strategy based on results

Digital marketing works. Do it well and watch your business grow!