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Top Growth Strategies from Successful Fix Auto USA Body Shops [INFOGRAPHIC]

October 28th, 2019 by Fix Auto USA

digital marketing growth strategies

Digital marketing offers a powerful tool for growing your body shop business. Check out this infographic to see the advantages!

digital marketing growth strategies

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• Wide reach. Many channels make it easy to connect with a broad audience.
• Flexible. Digital marketing can be changed and updated with minimal cost.
• Simple ROI tracking. Easy to track results and return on investment.
• Two-way dialog. Lets you connect and engage with prospects before they come to your business.
• Customer retention. Helps build and maintain relationships with existing customers.

 

Top Three Digital Marketing Channels

A channel is a medium for communication. Digital marketing channels offer unique tools to accomplish marketing goals. Top three channels include:

1. Organic Traffic

  • People who come to your website through unpaid searches
  • Major search engines include Google, Yahoo, Bing, and others
  • Organic averages 64% of traffic on commercial websites

#1 Benefit: Improves rankings on Google, which gets 65% of all searches

Other Benefits:

  • Minimal cost to implement
  • More visitors to your website
  • Drives real people to your website (not programmed “bots”)
  • Consistent SEO rankings
  • Higher conversion rates

2. Social Media

  • Many platforms for promoting your business
  • Includes Instagram, Facebook, Twitter, Yelp, and others
  • Cost-effective way to build specialized marketing campaigns

#1 Benefit: Ability to push content to targeted audiences at any time

Other Benefits:

  • Improves visibility of your content
  • Increases SEO rankings
  • Drives more traffic to your website
  • Allows for personalized marketing
  • Builds trust and credibility before people come to your website

3. Online Paid Advertising

  • You pay to post ads on other web sites
  • Also known as “pay-per-click” (PPC) advertising
  • Many different tools and channels to achieve marketing goals

#1 Benefit: Creates competitive 1st page exposure on top three search engines

Other Benefits:

  • PPC ads drive immediate and consistent traffic to your website
  • Can be easily targeted by location and audience
  • Can be scheduled at times when they are most effective
  • Easier than organic search to change, test, and track results
  • Ads can include video and audio for more impact

Digital Marketing Tips

Keep these at the top of your digital marketing to-do lists.

Organic Traffic

  • Identify the keywords people use to search for auto body shops
  • Use crawlable, accessible URLs
  • Post quality content based on what searchers are looking for
  • Use compelling title tags and meta descriptions on your website
  • Optimize website landing pages for fast loading

Social Media

  • Define your target market
  • Create sharable content that resonates with your audience
  • Create separate strategies for each platform
  • Respond to inbound social messages
  • Track how your competitors use social media

Online Paid Advertising

  • Define your target audience
  • Focus on the social media tools your audience uses
  • Create ads that speak to your audience.
  • Test different versions of ads; track and measure results
  • Adjust your strategy based on results

Digital marketing works. Do it well and watch your business grow!

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