Digital marketing offers a powerful tool for growing your body shop business. Check out this infographic to see the advantages!
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• Wide reach. Many channels make it easy to connect with a broad audience.
• Flexible. Digital marketing can be changed and updated with minimal cost.
• Simple ROI tracking. Easy to track results and return on investment.
• Two-way dialog. Lets you connect and engage with prospects before they come to your business.
• Customer retention. Helps build and maintain relationships with existing customers.
Top Three Digital Marketing Channels
A channel is a medium for communication. Digital marketing channels offer unique tools to accomplish marketing goals. Top three channels include:
1. Organic Traffic
- People who come to your website through unpaid searches
- Major search engines include Google, Yahoo, Bing, and others
- Organic averages 64% of traffic on commercial websites
#1 Benefit: Improves rankings on Google, which gets 65% of all searches
- Minimal cost to implement
- More visitors to your website
- Drives real people to your website (not programmed “bots”)
- Consistent SEO rankings
- Higher conversion rates
2. Social Media
- Many platforms for promoting your business
- Includes Instagram, Facebook, Twitter, Yelp, and others
- Cost-effective way to build specialized marketing campaigns
#1 Benefit: Ability to push content to targeted audiences at any time
- Improves visibility of your content
- Increases SEO rankings
- Drives more traffic to your website
- Allows for personalized marketing
- Builds trust and credibility before people come to your website
3. Online Paid Advertising
- You pay to post ads on other web sites
- Also known as “pay-per-click” (PPC) advertising
- Many different tools and channels to achieve marketing goals
#1 Benefit: Creates competitive 1st page exposure on top three search engines
- PPC ads drive immediate and consistent traffic to your website
- Can be easily targeted by location and audience
- Can be scheduled at times when they are most effective
- Easier than organic search to change, test, and track results
- Ads can include video and audio for more impact
Digital Marketing Tips
Keep these at the top of your digital marketing to-do lists.
- Identify the keywords people use to search for auto body shops
- Use crawlable, accessible URLs
- Post quality content based on what searchers are looking for
- Use compelling title tags and meta descriptions on your website
- Optimize website landing pages for fast loading
- Define your target market
- Create sharable content that resonates with your audience
- Create separate strategies for each platform
- Respond to inbound social messages
- Track how your competitors use social media
Online Paid Advertising
- Define your target audience
- Focus on the social media tools your audience uses
- Create ads that speak to your audience.
- Test different versions of ads; track and measure results
- Adjust your strategy based on results
Digital marketing works. Do it well and watch your business grow!